ABOUT US
Home of the Elites is a boutique luxury real estate agency in Singapore helmed by Alexs Chua, who started out in the industry 30 years ago with one mission in mind – to make a difference and set higher standards in the luxury homes sector. We believe in specialisation and pride ourselves on offering a truly personalised service, providing you with step-by-step advice to help achieve the outcome for your real estate needs in the niche landed sector.
To further value-add to our esteemed clients, we also work closely with reputable business partners to ensure we achieve the best possible support for you. Our business partners include lawyers, bankers, architects & builders. They are here to support us in our mission to support you in buying & selling, or even developing your landed property. Let’s chat and find out how we can help you achieve the results you desire.
OUR STORY
It all started from a visit to his auntie’s bungalow off Stevens Road where his love for beautiful houses was born. Upon completing his National Service in 1992 at the young age of 21, Alexs decided to embark on his Real Estate journey. While it wasn’t easy diving headfirst into something as there weren’t proper workshops available at that time, he did it anyway, without capital, clients, or experience.
His passion for real estate transform into frustration when he was helping another relative buy a landed property and came across many agents who were giving inaccurate information. He ending up making endless calls to various government bodies, architects, and law firms all to get the answers he needed to provide the proper advice for his relative. Determined to make a difference & set higher standards in the luxury real estate segment, he made up his mind to focus solely on this niche sector and never looked back ever since.
Alexs Chua
It all started from a visit to his auntie’s bungalow off Stevens Road where his love for beautiful houses was born. Upon completing his National Service in 1992 at the young age of 21, Alexs decided to embark on his Real Estate journey. While it wasn’t easy diving headfirst into something as there weren’t proper workshops available at that time, he did it anyway, without capital, clients, or experience.
His passion for real estate transform into frustration when he was helping another relative buy a landed property and came across many agents who were giving inaccurate information. He ending up making endless calls to various government bodies, architects, and law firms all to get the answers he needed to provide the proper advice for his relative. Determined to make a difference & set higher standards in the real estate industry, he made up his mind to focus solely on luxury homes and never looked back ever since.
Since his early days, Alexs has worked with large and reputable firms such as DTZ Debenham Tewson, Knight Frank Pte Ltd and Far East Organisation. The latter presenting more than a handful of challenges to him which, he obviously, prevailed and excelled. In 1994, he was conferred “Certified Realtor” after completing his six months studies which were conducted & assessed by The Association of Singapore Realtors. Back then, anyone can practise real estate without the need to be certified but Alexs Chua pursued to further his studies due to his keen interest & thirst for knowledge about the industry.
In 2004, Alexs was conferred the title “Certified International Property Specialist” by The National Association of Realtor (USA). Again after pursuing further studies to understand the worldwide real estate market & trends. In 2005 he set up AC MacGyver Pte Ltd, his first-ever boutique real estate agency. that mainly focused on landed properties and was paired with a sales force of over 30 real estate salespeople. Alexs was also awarded the certificate of “Certified Trainer” by The Society of Neuro-Linguistic Programming (NLP) in 2008 after going through training in Orlando (USA). He was a nominee of the Spirit of Enterprise Award in 2010 & in 2011, Alexs clinched the Successful Entrepreneur Award (Platinum Category). Following a long list of remarkable accomplishments, his agency, AC MacGyver Pte Ltd collaborated with Hersing Singapore (a public-listed and holding company for ERA Singapore) in 2011 and was rebranded as Coldwell Banker Realtors Pte Ltd. In 2013, Coldwell Banker Real Estate along with the ERA brand was sold to APAC Realty. As a keen learner, his journey did not stop there. With a strong interest in neuro-related studies, Alexs then attended the Behavioural Coaching Institute and became a certified Master Coach in 2013 and the year 2014, he became a certified ACTA (Advanced Certificate in Training and Assessment) Trainer.
When the Council for Estate Agents was formed in 2010, Alexs sat in the committee for the formation of the Professional Service Manual (PSM) which sets the industry’s guidelines for code of practtice and conduct for the 34,000 real estate salespeople in Singapore.
In 2016, he joined PropNex Realty Pte Ltd, the largest real estate agency in Singapore. He was PropNex’s Landed Trainer between 2017 to 2020 & conducts training for the Central Core Region (CCR) landed trends, including the luxury Good Class Bungalow market. He has trained thousands of real estate agents over the years & served thousands of landed property sellers & buyers. Through his hard work & determination to set higher standards, he successfully brokered hundreds of landed properties throughout the years. These include terraces, semi-detached, detached houses & Good Class Bungalows at Queen Astrid Park, Belmont Road, Margoliouth Road, Ridout Road, Kingsmead Road, Raffles Park.
Alexs’ passion for training and personal development brought him to where he is today. This has inspired him to be the author of three e-books: The Game of Selling, Persuasive Persuasion and Secrets of Prospecting for Real Estate Champions. But it does not stop there for Alexs Chua has not extinguished the growing passion for Real Estate inside of him. Today, Alexs continues to serve clients, helping them buy, sell or invest in landed properties. Some of these clients who trusted him have transacted up to seven landed properties with him. Indeed, earning him the respectable title as a landed specialist in Singapore by The Business Times & The Straits Times. Over the years, Alexs has been featured in The Business Times, The Straits Times, The EDGE Magazine, Channel News Asia FM938 Live, The Property Report (S.E.A), SME Magazine and various other well-known publications.