About us – ELITES


Luxury is our business
Helmed by Alexs Chua, Homes of the Elites strives to set higher standards in the luxury homes industry withunrivalled personalised service and professionalism
Contact an agent now
Luxury is our business
Helmed by Alexs Chua, Homes of the Elites strives to set higher standards in the luxury homes industry withunrivalled personalised service and professionalism
Contact an agent now

Home of the Elites is a boutique luxury real estate agency in Singapore helmed by Alexs Chua, who started out in the industry 30 years ago with one mission in mind - to make a difference and set higher standards in the luxury homes sector. Today he uses hismastery of the luxury market to guide thousands of clients through their most important property decisions.


A Veteran in Singapore’s Luxury Real Estate

Never one to fit in, Alexs Chua’s name already makes him stand out from the crowd – “I am Alexs with an s, which stands forsuccess”.

Alexs got his start in luxury real estate at the young age of 21, where his penchant for beautiful homes and frustration with theindustry’s reckless reputation fueled his desire to change the industry and set the benchmark for professionalism and integrity in theluxury sector.

Alexs has never slowed down since and his ongoing passion and determination has led him to become a top luxury propertyspecialist and certified coach in Singapore.

Over the years he has trained thousands of luxury property agents and brokeredthousands of prestigious homes in the most coveted prime districts of Singapore (D.09, 10, 11 & 21).

Today, Alexs has established himself as a veteran in the industry with a keen pulse on market conditions and impeccable negotiationskills.

He was featured in “WHO’S WHO in International Real Estate” consecutively for 9 years and his property insights are highlysought after by property owners, buyers, developers and investors alike.

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Our Mission

Redefine Singapore’s luxury real estate industry by providing our elite clientele with unrivalledpersonalised service and expertise while upholding the highest levels of professionalism.

Our Values


Client Focus

Putting the client first always is atthe core of our business, as we prideourselves in providingultra-personalised service where wefocus on each client’s individualneeds and aspirations to tailor fullycustomised solutions.



We are committed to deliveringexcellence, nothing less will do.We are constantly pushingourselves to achieve the higheststandards of excellence ineverything we do to exceed ourclients’ expectations.



Integrity creates trust, which is thefoundation of everything we do.We hold ourselves to the highestlevel of integrity and strive tocreate long lasting relationshipswith our clients that are groundedin honesty, transparency and trust.


Why Work With Us?


Experience matters in the luxury homes industry, and we have 30 years under our belt since 1992. Having brokered thousands of exceptional homes for our discerning clientele, you can trust us to facilitate your most important property decisions.


We have an intimate knowledge of all the ins and outs of Singapore’s luxury real estate and understand the island’s most elite neighbourhoods like the back of our hand. We will put our mastery of the market to work for you.

Personal Touch

We pride ourselves on providing ultra personalised service worthy of our distinguished clientele. Every client is given exclusive 1-on-1 attention from start to finish as we personally oversee every step of the process.


We don’t just list your property. We spend time getting to know your aspirations and priorities so we can tailor a fully customised plan just for you.


Our priority is to provide every single one of our clients with a first-class, elite experience and unparalleled service from start to end whenever you need us, even after the deal is closed.


At Home of the Elites, we uphold ourselves to the highest levels of integrity, professionalism and honesty. We are dedicated to always putting your interests above all and providing the best guidance so that you can make the right decisions.


When you are dealing with multi-million dollar homes, you want to make sure you’re working with someone who specialises in luxury real estate and can zero in on exactly what luxury buyers are looking for.


Who you know matters in the luxury business. Over the years we have built up an extensive network of highly reliable luxurydevelopers, buyers and agents who will get you one step closer to selling your home.


We understand the importance of confidentiality in the luxury market and will take priority to exercise discretion and protectyour privacy during the whole process.


Over the past 30 years, we’ve built up a glowing track record of brokering thousands of luxury homes in Singapore’s primedistricts including luxury condos, mansions and Good Class Bungalows (GCBs). Your property is in good hands.